Professional Ethics Essay

1. Clearly, Dr. Conrad Hadenuf is not justified in his refusal to attend the substance abuse re-training program. His refusal to participate in the workshops merely because of his self-perceived superiority and achievements shows his negative and unprofessional attitude towards opportunities in improving his practice. His lack of interest and inactive participation during the workshop proper showed a very disturbing sign of the lack of ethical responsibility to clients wherein Hadenuff displayed how averse he is to learn more than the things he thinks he already knows. By dismissing the workshop as something that he does not need, Hadenuff also effectively deprives present and future clients with substance abuse problems with a practitioner who has an updated knowledge and skill in handling substance abuse issues. Indeed, the very reason for the existence of mandated continuing education as a requirement for license renewal is to encourage practitioners to maximize available learning opportunities so they can enhance the quality of service that they provide to clients. 2. I will refer the Chinese client to someone else who is familiar with the Chinese culture as my lack of experience and knowledge of Chinese might affect my ability to provide the client with the assistance and service that she needs. My unfamiliarity with the Chinese culture would clearly limit my ability to provide the client with quality counselling as my judgements and bias may come into conflict with Chinese values and norms. I would also inform the client that the referral is being made with her best interests in mind, and my limitations in understanding her background could impede my ability to assist her in coming up with an adequate and appropriate response to her problems. 3. I think that both Amy and Augustus are being unprofessional in their actions and attitudes. Both clearly had a weakness in establishing the proper boundaries for their relationship which has caused intimate feelings to be developed between them. Amy, as Augustus’ professor and individual supervisor, should not have encouraged Augustus’ attraction by giving him hope that it would end in a positive way. She should have told him right there and then that such a relationship would not only put her in a bad light among her colleagues and the institution she works for, but also violates her sense of professional ethics. If I were Amy’s colleagues, I would advise her not to pursue the relationship as it is imbalanced from the start. The uneven balance of power, wherein Augustus as a student, would tend to regard Amy as his superior by the mere fact that she was his professor and advisor, would clearly have an effect on an intimate relationship they are planning to have. It would not be appropriate for Amy and Augustus to date while the latter is still in the program, as it might have an impact on other students’ perception of Augustus’ status and performance in the program, although it might be acceptable once he has graduated. 4. I would not agree with the administration’s decision to keep my status as a student intern from my clients. It would be highly unethical and unprofessional to be dishonest to clients about the extent of my abilities and current capacities. Clearly, the rationale of the administrators are unacceptable as it violates the clients’ right to full discretion of the nature of service that they are being provided, including the status and the limitations of the counselor sent to them. By keeping the real status of my practice from my clients, I am violating their trust and confidence in my abilities and I could put them at risk for claiming to be a full-pledged counselling practitioner despite the truth. Thus, I would not accept the internship assignment of the community agency if accepting it would mean that I would have to be dishonest and would have to violate my potential clients’ right to full discretion of services which is unethical and unprofessional for counselling practitioners.

Assessing the Quality of the Financial Statements Essay

†¢Reading the Financial Statements and Creating a Data File Our experience, and that of our students, is that careful and thorough reading of the financial statements yields a great deal of information about the firm. The financial statements, the notes, and management’s discussion and analysis provide valuable insights into the business strategies, profitability, and risk of the firm. Many firms explicitly disclose elements of the business that are performing well or poorly, also providing explanations about the performance. Many firms explicitly disclose projections of future business activities, such as expected future sales growth rates or capital expenditures, which are helpful information for projecting future financial statements. Analysts who do not carefully read the financial statements stand to miss this valuable information. After careful reading, the analyst should enter the financial statement data into a data file. One initial choice in creating a data file is whether to use the accounts and amounts that the firm provides in its Form 10-K or annual report to shareholders or to download and use amounts from various online sources or databases that format the amounts into a standardized template. One advantage of following the first approach is that you rely on the primary source of the financial statements, not on a secondary source about which you may not know all of the reclassifications and adjustments made to confirm the reported amounts to the standardized template. Another advantage of following the first approach is that the financial statement data will be classified into accounts consistent with the notes to the financial statements, the main source of information for assessing the quality of the reported amounts. The principal advantages of using amounts in a standardized template are that use of the template can save time and the financial statement amounts are reasonably comparable across firms. The next decision to be made is whether to input the financial statement data into FSAP, a financial statement analysis package that accompanies this text, or to create a new spreadsheet file. The principal advantages of FSAP are that it provides spreadsheets that have embedded formulas for the various profitability and risk ratios, it provides a template for preparing forecasted financial statements using the previously reported actual amounts as a base, and it inputs the forecasted amounts into several valuation models to arrive at equity values. †¢Assessing the Quality of the Reported Amounts One of the most important steps in financial statement analysis is to assess the quality of the reported amounts and make appropriate adjustments before proceeding to the analysis of profitability and risk. The saying â€Å"garbage in, garbage out† applies with particular importance to financial statements. To assess quality, you must read the financial statements and notes. Material nonrecurring or unusual income items are candidates for adjustment. Significant off-balance-sheet assets or liabilities also are candidates. Some adjustments may be needed to increase the comparability of the financial statement amounts for each of the firms analyzed in the term project.

My favorite things Essay

It is often said that the best things in life are free, I, for one, fully agree with the statement. To me, “best” does not imply the most beautiful or glamorous, or the most indulgent or heavenly, but it is those things which I held to be the most valuable and precious in my life. Most people would choose to write about their role model (usually their mother), or the sunset, or even the rain. Some would write about food, others about clothes. I, on the other hand, have “favourite” things of a very different kind. It might sound strange, but my favourite things are: my eyes, my nose, my mouth, my ears, and my hands. Although they are nothing out of the ordinary (no unfortunately I havenÂ’t been blessed with aquamarine eyes, or perfectly pouting lips), these features are my favourite things because of their ability to evoke in me experience of pure, unadulterated bliss. Take my eyes, for instance. People say that oneÂ’s eyes are the window to oneÂ’s soul. Then I must have a fairly bleak, run-of-the mill type of soul, for what you will see when you look at my eyes are two dark-brown, round buttons. They do not exude any magnetism; neither do they give off an aura of mystery and melodrama. But, they have been the rolls with which I have been able to witness many a beautiful sunset. The sun spreads its mosaic of colour on the horizon, amidst wisps of drifting clouds, as hues of russet pink and violet glisten across the sapphire sky. Then, darkness tears the sky asunder, as day slips into night, providing a canvas for the vast constellation of stars that sparkle majestically, illuminated by the glow of the moon. Serenity fills my souls and soothes my mind as the magnificence and splendour of the sunset captives me. My next favourite thing is my nose, a feature that quite dominant on my visage, conspiracy exhibiting its own sense of prominence. I assume that it could serve as a rather good model to demonstrate inclined planes in a Physics practical or even gradient in Analytical Geometry. However, I hold my nose in high esteem for the many delectable scents that it allows me to smell: the subtle scent of a delicate flower that tickles the nostrils like a gentle breeze; a calming perfume that comforts my heart; a beautiful fragrance that is soft yet intense; subtle powerful, aromatic blends that  engulf the nostrils with sweet smell. Not much can be said about my mouth. Although my upper lip is a perfectly shaped CupidÂ’s bow, my lower lip seems to have natural Botox. I would also have preferred my lips to be more of a rosy-plink colour, rather than the dull mauve that they are. However, all disappointments disappear when I consider the heavenly taste of chocolate mousse that has passed through these same lips- the feeling of pleasure and contentment that engulfs my entire being as the rich taste intoxicates my sense, is unmatchable. The sensation of sweetness soaks into my taste buds, as it slowly oozes down my throat and into my oesophagus. The last of my favourite things are my hands, which are preceded by skinny elongated arms, both of which could be used rather effectively in a Geography lesson to teach the concept of a river and its many tributaries, due to the map of the deep-blue veins that run their course along the inside of my arms. Yet, this ghostly sight is forgotten when I remember the soothing feeling of a long, hot bath and the silky sensation of warm soap bubbles against my skin. All stress and tension drains away into the soapy water and my body feels rejuvenated and invigorated, the mind floating upwards like a soap bubble, into another realm. So these are my favourite “things”. Of course, they come with their own imperfection but I am nevertheless extremely grateful for hem. My favourite things bring me feelings of joy, love, and achievements, success, giving, and caring, all of which cannot be seen or even touched. They can only be felt with the heart.

Financial statement analysis Essay Example | Topics and Well Written Essays - 500 words

Financial statement analysis - Essay Example The general rule is for a current ratio to be good it must be above 1.0. Both the current ratio and quick ratio of the company are excellent. The net margin of Happy Hospital is 6.49%. A net margin measures the profitability of a company. In order to determine whether a net margin is good or not one must consider the industry in which the company participates. A good database to find the industry ratios for different business industries is the Dun & Bradstreet database. If a company has a net margin that is higher than the industry standard this company is performing above the industry norm. Another element to consider is whether a company is a non-profit organization or for-profit company. The net margin in a non-profit organization is irrelevant since the strategy of the company is to break even. On the other hand for-profit organizations seek to maximize its profitability. The asset utilization of Happy Hospital was 63.56%. Firms seek to have high asset utilization because this me tric illustrates how much revenues are being generated with the assets of a firm. The financial leverage of Happy Hospital is 10.22%, while the financial leverage of St. Agnes is 86.40%. The financial leverage ratios show how much debt a company is using to finance its operation. The financial leverage position of Happy Hospital is much lower than St. Agnes Hospital.

Personal statement Essay Example | Topics and Well Written Essays - 500 words - 4

Personal statement - Essay Example My childhood memories are filled with small instances of extending love and kindness to other people. As early as four years old, I remember giving my sandwich to a little girl in the street. At a young age, I have learned that people are not created equal in terms of assets and financial resources. I have learned that while other individuals are indulging in luxurious living, others have to manage the little that they have in order to live. Even though this reality seems unfair to some, I believe that God, in all his wisdom and love for man has perfectly designed this world by making each of us dependent to each other—the rich should help the poor, the strong should carry the weak, and the well should heal the sick. Thus, I grow up instilled with the passion to reach out and utilize my knowledge, skill, and resources to help other people. My mother always inspires in me in doing good by saying that if I am sad and I want to be happy, a good deed will surely lift my spirit. My passion for charity works and community involvement has conveyed me a measure of happiness that money or anything else cannot buy. Because of this passion, I am able to maintain a positive outlook and life and a cheerful spirit. Each time I feel bad or unlucky, I try to reach out to other people who are needy and it always brings me shame as I realize that I am more blessed than other people in this world. Whenever I become encumbered with disappointments and adversities, I just think of the seriously ill children who are desperately clinging to dear life and I feel so foolish thinking that some people will want to have my so called problems in exchange for theirs. Helping other people always boosts my energy, lifts my spirit, and provides with the courage the go on with life amidst my predicaments. Doing community work has enabled me to create my own identity and help me carry out my role in the society. As a

Issues in managment Essay Example | Topics and Well Written Essays - 1250 words

Issues in managment - Essay Example In 1961 Kroc purchased the McDonald brothers’ equity share of $2.7 million and changed the name to McDonald’s Corporation. In 1965 McDonald’s went public and is currently headquartered in Illinois. McDonald’s follows a different business model from other fast food chains. In addition to the franchisee fees, supplies and a percentage of sales, they also collect rents partially linked to sales. Approximately 70% of McDonalds restaurants worldwide are owned and operated by independent local men and women. McDonald’s offers flexible menus with different tastes and different sizes to fit every active lifestyle. It has a global presence with successful expansion into 120 countries and they serve nearly 54 million customers each day. By 2001, they had 30,093 restaurants all over the world with sales of $24 billion. They offer both counter service and drive through service. The company operates other brands such as Piles Cafà © and Boston Market and has a minority stake in Pret a Manger. They had a majority stake in Chiptole Mexican Grill – an 18-restaurant chain in the US until they completely divested it in October 2006. It also owned Donatos Pizza until December 2003. It has a subsidiary called Redbox, an automated convenience store started in 2003 and since 2005 they focus on DVD rental machine. Their global presence has caused McDonaldization of the society. As it is closely identified with the lifestyle and culture of America, the business expansion has also been termed as Americanization. McDonalds has often been the target of anti-globalization protesters. At the end of 2003 it employed more than 1.6 million people and is considered to be America’s largest job training program. They claim to make the world a better place and claim to respect and value their employees, but reports suggest that pay and working conditions are far from being ‘overwhelmingly

The Integration of European Union Essay Example | Topics and Well Written Essays - 2500 words

The Integration of European Union - Essay Example Also, the abolishment of conflicting laws and uniform rules and regulations will assist businesses to streamline and adopt uniform policies across the EU. This paper will discuss some of the benefits that businesses of the 21st century may acquire due to an integration of EU and will further discuss as to what are such benefits, how they may be of any help for the businesses. The focus of this paper will, therefore, be largely on examining the advantages and challenges of EU integration for businesses. European Union comprises of 27 member States and is serving as a Political as well as Economic Union of European Countries. The basic philosophy behind the integration of Europe is to allow the regional integration by creating a single market for the whole of Europe. The basic theme of EU is despite having differences in the values and cultural aspects of the individual member countries; however such differences shall not be the basis of competition between the Member States. Thus despite the creation of single currency and market, EU Member States have retained their individual characteristics thus creating a fine amalgamation of integration which is advocating the formation of collective identity for EU while at the same time allowing individual member States to keep their own individual characteristics intact. Established in 1993 as a result of Maastricht Treaty, EU is now a region comprising of 500 million people contributing almost 30% of the share in the World Gross Domestic Pr oduct. At the global level, EU is, therefore, operating as a system of super nationalism as well as inter-governmental allowing member States to dominate the world scene in the disguise of an integrated Regional Community. One of the most important aspects of this integration is the fact that establishment of EU has resulted into the creation of a single market which not only allowed the free movement of people but also goods and services thus creating a strong window of opportunity for businesses working within the Region to flourish and prosper at least at the Regional Level.

Development of Legal Protection in EU Courts Dissertation

Development of Legal Protection in EU Courts - Dissertation Example Each established judicial system offers a mechanism for testing the legitimacy of the measures adopted by its respective institutions. In the European Union judicial system, given the democratic deficit as well as the restricted supervisory functions of the European Parliament, it is of the essence that a system be created to control the actions, decisions or privileges enjoyed by the European Union institutions. In this case, the fundamental position rests with the European Union Court of Justice, which is considered as an independent institution charged with defending the rule of law within the Union (Albors-Llorens, 1996).Before the Treaty of Lisbon brought amendments to the European Union, the major procedure in the event of judicial review was provided for in Article 230 EC Treaty, which gave non-privileged applicants the right to directly challenge the unjustifiable acts of the Union’s institutions such as the European Parliament, the Commission, the Council and the Euro pean Union Central Bank. Hypothetically, this previous mechanism stood as the standard judicial review instrument that was open to individuals. However, in reality, the possibility has been limited given its restrictive requirements on the issue of standing conditions for annulment and the strict interpretation of the requirements of individual concern that was adopted by the Court in the Plaumann case (Albors-Llorens, 2003), (Note 1). This means that these possibilities have been restrictive given the nature of the requirements.... This means that these possibilities have been restrictive given the nature of the requirements on the locus standi conditions, which are very strict. Again, hypothetically, they should be the primary channel for individuals to seek when reviewing the EU measures (Parfouru, 2007). The restrictive nature of the action for annulment as well as its strict interpretation by the Court denote a key impediment to access by the non-privileged applicants to the Court contrary to the privileged position enjoyed by the Member States and the EU institutions. This off-putting approach has been at the center of controversy and has been strongly criticized by members of the judiciary and scholars (Note 2). For instance, the adversaries of the system have challenged the approach claiming it violates the principle of effective judicial protection (Gormley, 2006). According to them, such restrictive approach is unfortunate as it leads to denial of justice. This condition is inconsistent with the common constitutional values, including the European Convention on Human Rights and Charter of Fundamental Rights, both of which the EU is based. The action for annulment, as provided for by Article 263 TFEU, is at the focal point of the EU judicial system. Its origin can be traced in the annulment proceedings against the unlawful administrative action as referred as by the Member States’ legal system. The Article allows non-privileged applicants, who may comprise any natural or legal person, to directly challenge the illegal measures. This results from the direct effect, which the EU has with regard to natural and legal persons as well as the Member States. Further, the restrictive locus standi to bring an action for annulment is one of

Trip to the Museum of Brands Essay Example | Topics and Well Written Essays - 500 words

Trip to the Museum of Brands - Essay Example I will concisely examine the past and current campaigns of Coca-Cola in order to reinforce its connection with its brand communication strategy. Given the massive popularity and influence of Coca-Cola, it can be claimed that the brand ultimately stands for fun, freedom and refreshment. Its focus on imparting the benefits of strong familial bond, as well as the advantages of having genuine social relationships have elevated the value of the brand from mere functional to emotional. Drinking Coke does not only mean consuming a beverage, but also adhering to what the brand stands for. Firstly, Coke’s trademark cursive script logo was in 1886 by Frank M. Robinson. As later on claimed by Robinson, the use of two Cs in the logo will help the product stand out from its competition. Since the same logo has remained for the past 120 years, it is estimated to cost $67 billion. Introduction Visiting the Museum of Brands has truly helped me understand the role of branding in not only furthering business growth, but also in influencing people’s lives. For this paper, I would like to critically analyze Coca-Cola as a brand. In this regard, I shall first provide a brief background on what I deem the overall branding strategy of Coca-Cola is, To provide a short outline of this report, I wish to start with a brief review of what branding is and how it relates to owning a specific image in the consumer’s minds. Then, I shall discuss the brands that struck my interest during the trip to the Museum of Brands. After this, I will conclude this report by sharing my insights on my experience. Branding, as Stine (2010) highlighted in his paper entitled â€Å"The Nine Principles of Branding†, is essentially about communicating the unique differentiation of one product in relation to its competitors. Through the proper combination of striking statements and creative visuals, branding is able to elevate the relevance of the highlighted product in the daily lives of the consumers.

Library System Essay Example for Free

Library System Essay In today’s rapid growth of industries, technology makes our lives much easier and does things with accuracy. Computer is perfect example of technology that was made a great impact in the society. After the effectiveness of the technology had recognized, it caught the attention of different industries. The technology had utilized to help students and faculty to perform much better on what they do. One possible function of this technology was library management system that could provide necessary book information in borrowing and returning books. This system allowed the management to enter in a new book record and retrieved the details of books available in the library. Issuing, returning of books, and maintaining records were some of the capabilities of this system. It recorded all the necessary information needed such as inventory, number of books borrowed and the available books left in the library. This system provided a concrete transaction regarding library resources to ensure the efficiency of the process. It can offer to its borrower through providing functions that help the management to organize all the data needed in executing in the transactions like returning and borrowing of books. It has an inventory records for books for the assurance of its availability. Statement of the Problems Managing a library was definitely a hard task and had needed a lot of time especially when all the transactions were recorded manually like in Library Hub Gapan Division. A borrower should fill up a slip when borrowing and returning books in the Library Hub. Librarian or assistant librarian recorded it on the log book. In this kind of process, the borrowers experienced difficulty in finding books because there were thousand books on the list. Through the systems search function, finding for a specific book became a simple task. It also needed more efforts for both staff and borrower to know if there were enough books to borrow. The library management system provided the number of existing books to ensure its availability. The staff found it hard to make reports and record all transactions because they needed to update every transaction manually. This was eliminated by using the system’s print functions that provided the printed reports in just a click. Objectives General Objective The general objective of this project is to create a Library Management System for Library Hub Gapan Division. Specific Objectives Library Management System should be able to: * provide book reference and its location through a search engine function for the library staff and borrowers; * provide computerized transaction such as borrowing and returning of books; and * print book records such as borrowed, unreturned, and masters list of books. Scope and Limitation This study developed a Library Management System for Library Hub Gapan Division in Gapan Nueva Ecija. This Library System automates the basic library functions to aid in the day-to-day operations of the library. It has different type of accounts like the Administrator and User account. The system has log history, backup, and restores function. It allowed the borrowing and returning of books, as well as printing the records of returned and borrowed books. It had a reset function for account password and could change log in information if necessary. The system provided the book status such as total number of replaced, repaired, and damaged books. The system had no transaction fee or fines for the overdue borrowers. The users could not create their own account. Only the administrator has the full control in the system most especially when updating all the records. In printing of reports, sorting of record is done monthly. It is not capable of printing records with different months at the same time. CHAPTER II BACKGROUND OF THE CAPSTONE PROJECT In exploration, we find new methods, new knowledge, even develop new substances, processes or procedures, imagination and skill was employed by the developer. Today, libraries face the challenge of remaining relevant to the users. The concept of a library staying in one fixed space was slowly evolving. Observation and interview are conducted to understand the Library Hub Gapan Division’s existing system which is a manual process. When users borrow books, the staffs check all the book records to find what users need and check the bins if there are enough books to borrow. Borrowers fill up the borrowers slip to borrow books and proceed to the librarian or assistant librarian to record the transaction and to issue the books. After using the books, borrowers return the books by filling up return slip and surrendering the books to the assistant librarian. Librarian or assistant librarian records it manually in the log book. On the last day of their office hour, they tally all the transactions for the week, manually. The staffs of the library encodes the records for making reports such as the book status, returned, borrowed and master list of books. To fully understand what a Library Management System is, a research for the existing system was done. This research was used as a basis in creating a Library Management System. Ken Chad says that Library automation helps not just the library staff but also makes it easier for library users to get information quickly. Tasks such as viewing the catalogue, putting books on reserve or renewing titles can now be quickly accomplished from a computer. This give an idea that a Library Management System could help the Library Hub to do their day to day transaction, so Library Management System is created to solved the problem of Library Hub Library Management System made by Rolan Alga for Saint Vincent High School was similar to the process of Library Hub. The system of Mr. Alga has book inventory which assures the availability and number of books and compute fines for the overdue books. This allows the user to search, borrow and return book by just entering the book information needed in a specific transaction. The system also allows Printing of reports, restoring and having data back up to secure the records of the library. Tthe only difference of Library Hub to St. Vincent High School is that they don’t have fee or fines for the overdue books; it serves as a pattern to create a Library Management System for Library Hub. This helped a lot to decide where to start and to the interface of the system. The general functions of this proposed library system are beneficial to every school that borrow books in the Hub. It means that the intended audience for this project is not only for individual borrower, but it is also for both library and to the schools who uses the system. This system has all the book transactions needed in the Library Hub. It offers computerized transactions like borrowing, returning books, printing of book reports. CHAPTER III TECHNICAL BACKGROUND Visual Basic is Graphical Rapid Application Development (RAD) tool that aims at providing the user with a graphical interface that was intuitive and easy to use. Visual Basic was a popular programming tool that can be used to write any kind of visual application ranging from a game to a database management application. It was a powerful drag and drop tool that can be used in developing project. Now-a-days Visual basic was being widely used for developing different types of applications because aside from being user-friendly, it has a wide range of support available. Using My Structured Query Language (MySQL) for the back end, with Visual Basic 6. 0 they were known to be a dynamic duo. MySQL was pronounced either My S-Q-L or My Sequel, was an open source relational database management system. MySQL offers secured data basing which make it popular to public. Aside from being secured, MySQL was open source software, user-friendly and also has a wide range of support available. The Operating System will serve as the most important software application that will be used. An operating system (sometimes abbreviated as OS) was the program that, after being initially loaded into the computer by a boot program, manages all the other programs in a computer. The application programs make use of the operating system by making requests for services through a defined Application Program Interface (API). In addition, users can interact directly with the operating system through a user interface such as a command language or a graphical user interface (GUI). Computers are needed to develop the project and the available computer that was being used has the specification of 2 gigabyte RAM, 320 gigabyte hard disk drive, Intel core duo for processor and other peripherals such as mouse. The operating system used in developing the project is Windows 7 Ultimate. The Library Management System of Library Hub Gapan Division used four (4) computers in implementing the project. To establish connection to these computers, the topology used to network the computers is star topology which uses hub to connect all those computers. Two (2) of these computers was used by the Administrator, one will be used by the Librarian and the other one was for the Assistant librarian who was in charged of updating and monitoring all the transactions in the library. The other two (2) computers were used by the borrower in searching the books they want and in filling on the computerized slip for borrowing and returning books. CHAPTER IV METHODOLOGY Locale of the Study The proposed Library Management System was for Library Hub Gapan Division located at Gapan, Nueva Ecija. The proposed Library System of Library Hub Gapan Division was beneficial to thirty-three (33) Elementary Schools and seven (7) High Schools with approximately 10,000 students. Organizational Chart LIBRARY HUB GAPAN DIVISION HIGH SCHOOL ELEMENTARY Figure 1. 0 School under Library Hub Gapan Division Library Hub Gapan Divison was a library facility under Department of Education that allows all the schools in Gapan to borrow all the resources of the books available in the library. The schools as shown in Figure 1. 0 were under the Library Hub which are composed of elementary schools and high schools in Gapan Nueva Ecija . Requirements Specification The interview and observation to the client are conducted to understand what are needed to be done in this project. The client was consulted regarding to the process and problems they encountered, what were the functions needed for the project to be very useful to them. The Library Hub is in need of a Library Management System to solve their problems which made their manual process to a computerized one. Based on the interview conducted, this Library Management System shall have the functions of borrowing, returning of books, adding of accounts and books, updating accounts and book records, printing of records, and search functions for finding books. Four (4) computers were used in the implementation of the system and these computers were networked using a hub. In developing the project, the developer started to build the system part by part. He used Visual Basic 6. 0 where designing of system interface and program coding takes place. The developer started to build the system with the log in form which was basically needed to access the system. After dealing with log in, creating the account panels was done that allow the administrator to add new accounts and update the existing records. The next function was book panel where adding and updating of book records are the main concern. Adding and updating of the main records were done, borrowing and returning of books were possible. The developer dealt with borrowed and returned books. The developer placed a confirmation request when borrowing books and this request needs to be confirmed by the administrator. After those functions, the developer started working on inventory which displays the masters list, borrowed and unreturned books. This inventory also displayed the availability of the books. Those records are printable so that making reports would be easier. After the main functions of the system were done, the developer focused on the minor functions such as; (1)search engine which make finding book easy over a list consisting of thousand books, (2)security/ pop-up message, (3)system interface and others. These functions were made especially for Library Hub Gapan Division to assist them in their day to day operation. Requirements Different methods are useful to understand what must be done and what to satisfy the client needs. One of these methods is requirements modelling which was subdivided into different five processes. INPUT -Conduct an interview to the target client. Gathers information that will be needed in the project Review the information and process of the manual library. PROCESS Analyze all the information gathers Transform all the information gathers in input stage OUTPUT The result of this project is the Library Management System for Library Hub Gapan Division PERFORMANCE -It can add book records and accounts for the borrower  -it supports three (3) different type of users -it support saving, updating and printing of library records -keep track all the records of the borrowers CONTROL -The system has a log-in form to provide security. -Creating new user account is done only by the Administrator -It has a two-user level access; the Administrator which is sub-divided into two the one is for librarian and the other one is for assistant librarian. The user (borrowers) is the second type of user level. Figure 2. 0 Requirements Model of Library Management System First is the INPUT wherein conducting an interview was done as a preliminary investigation of project to be. The developer found out that this library was in need of a library management system because of the different problems that the librarian encountered. The second was PROCESS. The developer decided to make a library management system for the client after conducting an interview. This library management system replaced paper and pens in recording data transaction because it computerized the process in which they used computers in making those transactions. Having the Library Management System resulted to an output which serves as the third process. As an OUTPUT, the schools were able to borrow, return and make inventory reports easier than performing it manually. They searched and chose books by just clicking and scrolling. The system also helped the librarian and other staff in recording all the transactions and making good inventory. The fourth method of requirements modelling is PERFORMANCE. In this method, the system can identify how the transaction of the library system has been done. It proved how the system can satisfy the needs of the clients. It keeps all the records of the borrowers of the book tracked. Transactions include borrowing and returning books. CONTROL is the last process wherein the librarian served as the Administrator of this project that holds the full access in the system. Assistant Librarian helped the Librarian to monitor and update the system. The school representative that borrowed books are entered all the necessary data in borrowing and returning books. LIBRARIAN/ ADMINISTRATOR 0. 0 Library Management System for Library Hub Gapan Division ASSISTANT LIBRARIAN SCHOOLS/ BORROWER Return book (s) Borrow book (s) Update accounts View all records Update book records View books information (Status location). View records Update book records book information  printed reports Transaction reports Inventory Print records Print reports Book Information Context diagram shows the system as a whole in its environment. This Library Management System has three external entities (Figure 2. 0). The first one is the Librarian that serves as the Administrator which has the full control in the system. The administrator can update all accounts and book records, borrow and return books, confirmed book request and print records. The Assistant Librarian has all the functions of the administrator except for updating accounts. Borrowers can only view, borrow and return books. LIBRARIAN/ ADMINISTRATOR 0. 0 Library Management System for Library Hub Gapan Division ASSISTANT LIBRARIAN SCHOOLS/ BORROWER Return book (s) Borrow book (s) Update accounts View all records Update book records View books information (Status location) View records Update book records book information printed reports Transaction reports Inventory Print records Print reports Book Information Figure 3. 0 Context Diagram of Library Management System for Library Hub Gapan Division Data Flow Diagram is a means of representing a system at any level. The Figure 3 shows the flow of data in the system. The Administrators can update accounts and book records directly in the system. Through the system, they can borrow and return books, generate computerized books reports as well as printing of book records was all possible. In return, the system provides book information, transaction records, inventory, and printed reports. The system also provides book records that used by the borrowers in searching, borrowing and returning books in the system. LIBRARIAN Account confirmation 1. 0 Log in accounts Tbl_ACCOUNTS DB Account Confirmation Input Log in information Log in Information account information 2. 0 Update Accounts Account information Account found List of account Updated Account information. Use account 3. 0 Adding books Book information Account information List of books Updated Book information Book information DB Tbl_ allbooks Book records 4. 0 View record List of books Book information Book records Use Book information Book record Book information 5. 0 Search books Searched Book information Search book record A Figure 4. 0 Data Flow Diagram (Librarian) DB A returned book records Return Books Print record 8. 0 Confirm request Returned Books information All book records Borrowed books Borrowed book records Return books 9. 0 Print Records 10. 0 Tbl_borrowbooks DB Book Request Printed records A. 6. 0 Borrow Books Book Record Borrowed books Confirm request Book request Book information 7. 0 Reserved Books LIBRARIAN Book information DB Tbl_ borrowedbooks Borrowed books Tbl_ allbooks Book information DB Figure 4. 1 Data Flow Diagram (Librarian) Figure 4. 0 and 4. 1 shows the flow of data using the account of the librarian, he/she needs to log in first to access the system which the log in information was retrieve from the database table accounts. When the Administrator log in to the system, it can create account for the borrowers and update these accounts that are saved from the same database table. After having account, adding of books and update record are can be done and saved in the database table allbooks . These records are can be viewed by all type of accounts which used in borrowing books. When they borrow books a request will send that needs to be confirmed by the administrator and this request can serves as a reservation request. If the request were finally confirmed by the admin it saves to the database table borrowedbooks. In returning books, the data in the table borrowedbooks is being retrieved for it to be returned and this was save into the database table returnedbooks with the date returned. For every borrowed books, this were automatically subtracted to the total number of books in the database and when the books was returned the number of books borrowed were added to the total number of books. The Administrator can print the records on database tables borrowed, returned and allbooks for the reports of the library. LIBRARIAN 2. 1 Add Accounts DB Tbl_ accounts Inputted account Information account record 2. 3 Update account Book record account Information Updated account record Old account record 2. 2 Check account Input account information Checked information Account status Account Information. Updated Account Information Figure 5. 0 Decomposing Diagram (Adding of Accounts -Librarian) The Decomposing Diagram of adding accounts (Figure 5. 0) shows the process on how the librarian will add or edit account information to the system. The Librarian will input the account information given by the borrowers and the system will check the entered information from the database table accounts if there was an existing record. Then if there was no record found it will be saved on the same database table. Librarian can update that account information on the database. LIBRARIAN 3. 1 Input book information. DB Tbl_ allbooks Inputted Book Information Book record 3. 3 Update book record Book record Book Information Updated Book record Old Book record 3. 2 Check book record Book information Updated book list Figure 6. 0 Decomposing Diagram (Adding of Books -Librarian) The Decomposing Diagram of adding books (Figure 6. 0) shows the process on how the librarian will add or edit book information to the system. The Librarian will input the book information on the book he/she want to borrow and the system will check the inputted information from the database table allbooks if there was an existing record. Then if there was no record found it will be saved on the same database table. Librarian can update that book records on the database. Book information LIBRARIAN 6. 1 Input book information DB Tbl_ allbooks Inputted account Information Account record Account Information Check book record 6. 2 Borrowed book information 6. 3 DB Tbl_ borrowbooks Submit Borrowing Borrowed book request Request Figure 7. 0 Decomposing Diagram (Borrowing Books -Librarian) The diagram above (Figure 7. 0) shows the process on how the Librarian can borrow books using the system. The Librarian input the book information will be borrowed then the system checks the records in the allbooks if there are available books to borrow and if there are enough books, the entered information serves as a request and this will be saved on database table borrowbooks which need to be confirmed. DB Tbl_ borrowbooks Borrowed Book record 7. 1 Select borrowed books Book information Book record LIBRARIAN Selected borrowed books information 7. 2 Confirmed Request list Approve Request Approved Book request DB Tbl_ borrowedbooks Check book record Figure 8. 0. Decomposing Diagram (Confirm Book Request(Librarian). The diagram (Figure 8. 0) shows the process on how the Librarian will confirm the book request of the borrowers. The Librarian will select a book request of send by the borrower and then click the confirm button. The confirmed request will be saved on the database table borrowedbooks which need to be confirmed. Borrowed Book record Borrowed book information 8. 1 Select Borrowed book DB Tbl_ borrowbooks Borrowed Book information LIBRARIAN Returned Book Information Borrowed Book information DB Tbl_ returnedbooks 8. 2 Complete Return slip Returned Book information Borrowed Book information DB Tbl_ allbooks Figure 9. 0 Decomposing Diagram (Return Book -Librarian) The diagram (Figure 9. 0) shows the process on how to return book. The Librarian will select a book record and then click the return button to complete the information needed in returning books. This will be saved on the database table returnedbooks and the numbered of books borrowed is added available books on the table allbooks as part of the inventory. Book information List of books Updated List of books New Book information Book information Searched Book information Book information Log in Information Input Log in information Account Confirmation Account confirmation Book  information Old Book information Book record Book records Updated Book record Book information Updated Book record Book records Book records ASSISSTANT LIBRARIAN. 1. 0 Log in Account Tbl_ACCOUNTS DB DB Tbl_ allbooks 2. 0 Add books 3. 0 Update Information 4. 0 View record 5. 0 Search books A Figure 10. 0 Data flow Diagram (Assistant Librarian) DBTbl_allbooks A returned book records Return Books Print record 8. 0 Confirm request Returned Books information All book records records Borrowed books Borrowed book records Return books 9. 0 Print Records 10. 0 Book Request Printed records A 6. 0 Borrow Books Book Record Borrowed books Confirm request Book Request Book information 7. 0 Reserved Books ASSISSTANT LIBRARIAN Book information Input book information Borrowed books DB Tbl_ borrowedbooks Tbl_borrowbooks DB Figure 10. 1 Data flow Diagram (Assistant Librarian) Assistant librarian’s account was somewhat like the account of head librarian he/she must log in first to access all the functions of the system. When the Assistant Librarian was successfully log in to the system it can add new book record which save on the database table allbooks. From this table, the book information was being retrieved for updates and it will be saved on the same database table. This account can borrow books and confirmed book request. After the borrowing books and the request was confirmed, it can return the books which will be saved on the database table returnedbooks. The records in the table returnedbooks is retrieve to view the summary of books returned. It can print records such as borrowed, unretuened and master list of books which will retrived records on different database table. This account is not capable of updating account records and reset borrowers password, as well as the viewing the log history of the system as shown in Figure 10. 0 and 10. 1. LIBRARIAN/ASSISTANT LIBRARIAN. 5. 0 Return books Borrowed books Tbl_borrowedbooks DB Returned books Request confirmed Borrowed book books Tbl_returnedbooks DB 2. 0 View available books BORROWER Account found Log in Information Input Log in information Account Confirmation Account confirmation 1. 0 Log in account Tbl_ACCOUNTS DB 3. 0 Search books 4. 0 Borrow books Book information books Book records Request book Tbl_allbooks DB Book information 5 Confirmed request Request information Figure 11 Data flow Diagram (Borrower) The account of User can search, borrow and return books which were the basic transaction in the Library Hub. This type of account was capable of viewing all the available books in the Library. User account can search for a specific book to locate, view its availability and information. In borrowing books, the user will fill up the computerized borrower slip and wait for the administrator’s confirmation to validate the borrower’s request. Network Topology A network topology describes the arrangement of systems on a computer network. It defines how the computers, or nodes, within the network are arranged and connected to each other. Figure 12. 0 Network Topology for Library Management System The topology used in the implementation of the project was star topology which fit to the situation because this topology was a server based network. The system needed a server and client computers to be more effective. To establish connection between the computers, hub was used. The server was placed on the table of Head Librarian and Assistant Librarian. When the client preferred to use one server for the librarian or the administrator, one computer for the assistant librarian and two computers for the libraries client, star topology is used to establish connection to the computers will be used. Programming Environment Front End Microsoft Visual Basic 6. 0 serves as the front-end in developing this project. This is the marginal tool that used to create this Library Management System. Visual Basic (VB) is a programming environment which was called the drag and drop tool because it contains built in tools like the buttons. The proponent decided to use this drag-and-drop buttons on the window directly to the form to design its interface and code the data structures of the proposed system because Visual basic is user-friendly and has a wide support in both text books and in the web. The front end serves as a tool for creating the different forms and interface of the Library Management System. Back End MySQL serves as the back-end in developing this project. This serves as the data storage of all the information needed to be recorded in the database. MySQL is very fast reliable and flexible Database Management System. MySQL serve as data or record storage of all the transaction of the Library Management System. For every transactions made in the system, data will be saved on the different database table. This database table is where all of the information is stored and retrieved in its operation. To make those database tables, the proponent used WAMP server which has PHPMyAdmin that allows creating and managing the database. It uses a web browser to access it features and manipulate records. Testing In the development of every project, the developer must not commit any shortcomings, problems and/or mistakes. One of the best ways to avoid problems was through conducting a system testing where in it assesses the system. This helped the project to improve and meet its objective. The twenty (20) individual was asked to test the project through an evaluation instrument provided. The developer tested the whole system if bugs exist. If bugs are present, the developer fixed it and makes another test until there’s no trace of errors. After the developer test the system, he asked at least seven (7) IT students to test the system because they have knowledge in this field, at least seven (7) individuals which has a course outside or not related to information technology to ensure its simplicity and understandability. One (1) Head Librarian, one (1) Department of Education official in Gapan and two (2) Assistant Librarian because they were the one who used the system and to get suggestions to improve system functionalities. The evaluation instrument was used to determine what to change and what to add on the system. Lastly, two (2) member of IEAT faculty assessed the whole system and determined the system’s performance. The Head Librarian from the Library Hub, Department of Education official and the proponent from IEAT faculty used the administrator account to evaluate the system; the assistant librarian used the intended account for them which will be the Administrator 2. And the other respondent used the user/borrower account. In short, twenty (20) respondents are asked to test and assess the system. Evaluation instrument guided/helped the proponent to test the whole system. This helped a lot to evaluate the system for Library Hub. This was trial and error basis, when the respondent find errors/bugs on every question, it must fixed the errors first. The developer: 1. Set evaluation instrument and set the units used in the system evaluation and testing. The developer networked the units used. 2. Discussed first all the function of the system and all the information needed to use the system. 3. Actual demonstration on how to use the system by using its every single function. 4. Assist the respondent when they test and evaluate the system. 5. Asked every respondent for their suggestions to make the system perform it full potential. 6. Analysed every suggestions comment and then apply the one that will make the system better. After the system had been assess through the provided evaluation instruments, answers and suggestions have been summarized. Those useful comments and suggestions were applied. Through this evaluation the system performed its function to its full potential. After these changes, the developer ensured that the changes made are seen by the respondent to check if it is correct and satisfy them. Through the use of Evaluation Instrument to test and assess the system, data are collected data were analysed to interpret the result of the system evaluation. The evaluation of the system used three (3) sets of evaluation questionnaires that use the different account level which were the account of Head Librarian, Assistant Librarian and Borrowers that had been summarized to use in analysing the results.

The New Proposition To Customers Marketing Essay

The New Proposition To Customers Marketing Essay Strategic CRM focuses on the development of a customer-centric business culture. This culture is dedicated to winning and keeping customers by creating and delivering value better than competitors (Buttle, 2009, p.5). The culture is reflected in: Leadership behaviors Design of formal systems of the company (who reports to whom) Myths and other stories that are created within the firm Product-oriented One assumes that consumers choose products with the best quality, performance, design or features. Isaac Andik introduced a new concept characterized by fashion, design, image and a good price-to-quality ration. The companys goal is to dress a young, urban clientele in high quality on the latest trends clothes, at an affordable price. The main reason for the companys success is the satisfaction and loyalty its customers. Exclusive quality control at all stages of the production chain allows the company to assure certain quality standards and consequently customer satisfaction. Production-oriented Mango deals with the whole production process starting from the products design to the reaching the end customers. This process includes designing, manufacturing, distribution and commercialization. In order to keep operating costs low and develop low-cost routs to the market, Mango itself does not manufacture its products; it makes samples and prototypes and then subcontracts to suppliers-manufactures. Collections are mainly produced in China (approximately 45%), Morocco (23%) and in other countries as Turkey, Vietnam or India. Mango launches a total of 4 collections annually. Mango now reduces its products prices by 20%, in order to maintain their market position during the economic instability. Sales-orientated Mango invests in advertising, sales promotion, Public Relation and the social media in order to attract new or current consumers and persuade them to buy. Marketing expenses of Mango are reaching 4 % of the turnover, whereas the main competitor Zara spends only 0,3% of total turnover on marketing. Customer/market-oriented A customer or market-oriented company uses information from its customer and competitor to develop better value proposition. To be up-to-date with the marketplace and customer preferences Mango owns a product distribution department that is responsible for collecting the data from customer and competitor profiles. As a result it defines the most appropriate product that adapts to customer requirements and competitive conditions. One of the most essential leading factors of Mango is putting the customers need and wants at first. The most significant sustainability aspects of Mango are: New proposition to customers According to the Fashionmag (FMAG, 2011), Mango starts a large-scale project, such as Mango City in LicadAmunt that is held by the Catalan brand. This project will take nearly five year to complete and starts mid-February. The centre will consist of 333,000 square meters, where 280,000 assign for companies, 60,000 for service sector and remaining 10,000 for outlet area. In addition Mango had already invested 45 million euros on totally automated logistic center of 24,000 square meters that opened in November 2008. Due to The Hangar that is located near the head office helped the company to triple the previous distribution capacity. Innovations are always present in MANGO. One of the upcoming strategies is launching mens collections (HE by Mango). It is a limited edition (Mango VIP) and by this Mango attracts a new target market and thereby increases profits. The question that arises is whether it is possible to launch an exclusive collection with increased prices while the economy stagnates. However it is still unclear whether or not this collection will attract male customers. Loyal to original Mango exhibits clothes in comfortable stores-boutiques that are part of an international chain. Further the company wants to represent the mindset of a boutique. In order to achieve this goal, own teams of window-dressers, coordinators and supervisors travel around to ensure that all stores (own and franchises) sell the same atmosphere and image. The companys objectives are to dress a young, urban clientele in high quality clothes of latest trends, at an affordable price. The mission is To be present in all the cities of the world. Due to this mission statement Mango managed to open 1200 stores (both franchises and their own) around the world at the rate of three per week (Ceeman, 2009). By the end of 2007 Mango generated profits of 1,020 million Euros out of which exports make up 76%. At that time Mango was employing 7,786 employees (1,850 of which worked in head office). Environmentally friendly The retail engine software of Mango is completely automatic and allows to manage design, supply, manufacture, sales and after sale. The document delivery, control, space reservation and transport management can be done through the IT platforms. Firstly, these innovations help Mango reducing environmental pollution and delivery time. They are fast in use and also speed up distribution of products. Secondly, they reduce the transport costs and finally reduce the infrastructure costs, as the company is growing worldwide. Corruption Mango is against corruption and ready to fight it in all forms, including extortion and bribery. CRM strategy The CRM strategy is a sophisticated action plan that aligns people, processes and technology to achieve customer-related goals (Buttle, 2009, p.65). In order to analyze the current use of customer relationship management strategy the following points should be identified. Situation Analysis Target market Mango mainly serves one specific market segment. The only customer services Mango provides are advices, suggestions, complains and obtaining customers points for improvements. The service is directly provided in the store by specially trained sales personnel. Customer turnover In 2010 Mango has achieved 301 million euro as a domestic turnover and 1.284 billion euro as international one. Customer satisfaction In 2010 a total of 100,157 requests were handled, where 1% was Fax/Letter, 4% Via chat, 32% Telephone calls, 63% E-mail/Website. The sources of this data are consumers, stores, the head office, staff, etc. The main topics were 1% Suggestions, 1% Congratulations, 19% Complaints and 79% Request for Information (MANGO, 2010). Market share Mango is the second-largest exporter in the textile sector. Within Spain Mango has more than 2,000 stores. Moreover the franchise spreads over 140 countries with 10,000 employees working worldwide. The market share of MANGO is 2.6% whereas Zara has 9.8% and HM got 3.2%. Market Offerings The main competitors of Mango are Zara and HM. Due to different style/design offerings every company is having its own success. Channels (direct/indirect channels of distribution) As mentioned before Mango deals with the whole process starting from the products design to reaching the end customers. This process includes designing, manufacturing, distribution and commercialization. Mango itself does not manufacture its products, it makes samples and prototypes and then subcontracts external manufactures. Thereby Mango uses indirect channel distribution, since it does not provide products directly to the consumers. However Mango offers online services. Customers can order directly from the website. Thus the company sells directly by placing huge orders. Cross-sell Up-sell Mango is cross-sell, as it is cloth fashion industry. Up-sell is the sale of one product followed by an active offering of the additional one to the consumer. In contrast to this cross-sell is selling similar or related products to the same clientele. Mango offers over 2,500 styles every season. Furthermore clothes designs slightly differ in order to even more satisfied the customers with the purchase. Thereby Mango uses cross-sell where customer can choose the type, design and the cloth style in a more or less individual manner. Since 2004 Mango had implemented a new direct delivery logistics system that allows products made by suppliers be directly distributed to the stores. It does not require delivery thought the distribution center in Barcelona. Such cross-docking procedure has increased production by 30% in 2007. CRM Priorities Goal Mango requires a CRM strategy in order to reach goals such as cost reduction, revenue enhance and increased customer loyalty/satisfaction. Cost reduction Reduce marketing costs Increase supplier loyalty Increase profit margin Reduce cost of sales Revenue enhance Improve lead quality and conversation Increase acquisition of new customers Increase marketing responses rates Acquire new customers Increase sales revenue Loyalty, Satisfaction Increase customer loyalty Increase customer retention Increase customer satisfaction The overall CRM project has low costs and can result in quick wins, fast returns and if possible with the long-term priorities. Strategic benefits Mango can implement its CRM strategy by developing and improving a customer/market-oriented strategy. As a result the company will be able to provide better customer experiences, improve information flow among the business silos and customer service. Current CRM systems use E-Commerce Catalog Web Storefront Inventory Information Product Information Management Business Process Management Customer Service Community Management Contact Center/Call Center Q/A, Monitoring E-Mail Response Unified Communications Sales Sales Configuration Pricing Management Order Management Lead Management Marketing E-marketing Marketing Resources Management Analytics In-Line, Event Driven Sales, Service, Web Personal Productivity Operational CRM Operational CRM automates and improves customer-facing and customer-supporting business processes (Buttle, 2009, p.7). The main tools of operational CRM are software applications. The software enables Mango to automate marketing, selling and service functions. Marketing automation Marketing automation applies technology which allow marketers to analyze the customer-related data in order to develop, execute and evaluate targeted communications. Event-based/Trigger Marketing Mango arranges seasonal sales for the customers in summer and winter holidays. Seasonal sale is used in order to attract more customers during these periods. Two times annually Mango sets up fashion shows and also runes competitions for young clothing designers around the world. The winners are promised to win a price of 300,000 Euro and the prestige of the collection being sold in mangos stores (Ceeman, 2009). Multichannel Environment In 2011 Mango was able to increase its turnover by 11% and announced plans to expand in 2012. Mango was focusing mainly on Eastern Europe, the Middle East and Asia including Sri Lanka and Cambodia. During that year Mango opened 644 new stores and planned to open new retail outlets 80 in China and 30 in Russia(FMAG, 2012). In order to be on track with all the new changes of the fashion world, Mango invites and cooperates with famous personalities. Mangos idea is to connect the collection with a famous person such as Naomi Campbell or Claudia Schiffer. Some of the models tried their designing skills in Mango collections such as Mila Jovivich and Penelope Cruz. Mango invites famous faces, models and actors to take part in the marketing campaigns. Further the aim is to create intangible extra glamour, beauty and a connection with the celebrities. Sale-force automation Sale-force automation software enables companies to automatically assign leads and track opportunities of selling activities. In order to maintain a constant flow of communication with different media, Mangos press office supplies all information that is needed. For instance in 2010 a total of 200 press communications were carried out and 90 media interviews had taken place (MANGO, 2010). Mango has a centralized organizational structure that means that it avoids investments in facilities and warehouses and has one central office in Barcelona. Due to this fact Mango is strongly committed to the development of new technology platforms that help to be on track with all the selling points, manufacturers and franchises around the world. By using new technology Mango can manage, make decisions and communicate very easily. The retail engine of Mango completely automatic and allows to manage design, supply, manufacture, sale and after sale. With the help of Internet and special software Mango connects with stores and gets constant information on the stock held by each store. Through the computer applications the head office can adjust changes to their franchises. The stock transfers and replacements can be done daily among the stores. The document delivery, control, space reservation and transport management can be done through the IT platforms. These innovations are helping Mango in firstly, reducing delivery time and are fast in use and also speed up distribution of products. Secondly, they reduce the transport costs and thirdly reduce the infrastructure costs, as the company is growing worldwide. In addition Mango also rolled out a system based on a B2E (Business to Employee) portal that helped improving their internal business processes. Mango uses and services its own IT department. The team consists of 200 telecommunication engineers who are responsible for innovations that are being used on a daily basis. The IT platforms are improved or changed every 2 to 3 months by both the top executives and IT department. Service Automation Service automation allows to manage its service operations through the call center, web or face-to-face (Buttle, 2009, p.9). Stores It is in the organizational priorities to provide service to customers. Every store provides advices, suggestions to consumers and is also open to consumers complaints, suggestions and opinions. Mango can therefore more efficiently adapt to the wishes of its customers. The customer service is directly provided to consumers by well-trained personnel. The employees of Mango are ready to face challenges in offering an excellent service to the customers and find the solution to their needs and wants. Central offices Central offices include specialized customer service that is ready to respond and cooperate with any enquiry issues. The customer service is offered in five different languages such as Spanish, English, French, German and Catalan. In 2010 the total of 100,157 requests were handled, where 1% was Fax/Letter, 4% Via chat, 32% Telephone calls, 63% E-mail/Website. The sources of these varied direct from consumers, from stores, from head office staff, etc. The main topics were 1%Suggestions, 1% Congratulations, 19% Complaints and 79% Request for Information (MANGO, 2010). Analytical CRM Analytical Customer Relationship Management (CRM) focuses on capturing, storing, extracting, integrating, processing, interpreting, distributing, using and reporting customer-related data in order to enhance customer and company value (Buttle, 2009, p. 11). Mango currently does not keep track of the customers, as other companies do. At first Mango was only distributing one product line of classic female clothes. As mentioned earlier they have opened a new line of HE, which is a male clothes line. They do not use different approaches and systems to analyze customer behavior, but they have established a successful operational and strategic campaign to win more customers and keep the companys identity within them. Competitors ZARA The biggest competitor of Mango is the Spanish retailer Zara. The current largest retail exporter in Spain dominates the retail market. This success comes from different business decisions made. Zara was founded in 1975 by Amancio Ortega and Rosalà ­aMera. It was the first chain store of the holding company Indetex group. The international break-through was going rapidly in the 80s and soon Zara became a pioneer in the affordable fashion industry. Today the brand has a total of 1,671 chain stores all over the world. What makes Zara distinctive is that until now the no commercial policy is still applicable. The manufacturing and distribution of the products is also unusual. Zara designs, manufactures and distributes its products unlike most retail stores for example Mango. Management autonomy Chain stores have usual little autonomy in deciding which products to display or to put on sale. However the Zara chain stores are given the opportunity to decide themselves which products to display or even put on sale. The headquarters can then ship the quantity of the products demanded. The shop managers of each facility are deliberately chosen for their business knowledge. Because of this autonomy each chain store has a unique product assortment. CRM strategy The customer relationship management of Zara uses the Infor ERP software system. This system creates growth and loyalty through continuous customer dialogue. The Infor software system is chosen because it increases the chances of customer retention, increasing revenue, building loyalty and improving the chances of making new offers. The Infors ERP software system stands for enterprise resource planning. The usage of internet is required for several programs for example: e-business systems. This software has the following characteristics: An integrated system that operates in real time (or next to real time), without relying on periodic updates A common database, which supports all applications. A consistent look and feel throughout each module. Installation of the system without elaborate application/data integration by the Information Technology (IT) department The information Technology department uses IT- implementation and models to collect a large database of made sales. Zara uses the database information for customer profiling and analyzing the purchasing patterns of customers to target more accurately. The sales data are copied and given to the headquarter. Each terminal of each outlet has a floppy disk where all the sales data are saved. With the help of statistical calculation the IT department can also determine the average customer visit during a year. The outcome was that an average Zara customer visits the store on average 17 times a year in comparison of  ¾ of the customers of competitors. The purchasing patterns of customers can fluctuate and their demands. The purchasing department can quickly respond because of the customer tracking. Zara makes also usage of the Geographic information System (GIS). This system gives multiple access from varied geographical locations simultaneously. Conclusion Zara uses all these customer relationship management tools to gain competitive advantages over competitors. Considering all the different elements it can be concluding that the CRM strategy review is positive. These implementations had been introduced years ago and the results are still influencing the profit. HM Another direct competitor is HennesMauritz (HM). The company was founded by ErlingPersson in 1947. The company expanded their offers in 1960 by adding menswear. HM is the second largest global retailer. The brand owns 2629 outlets worldwide. Just like Zara HM is known for its fast-fashion clothing for women, men, teenagers and children. Customer experience HM makes usage of loyalty cards and a customer club to enhance the customer experience. Every customer can get a loyalty card and over an amount of time a certain discount can be earned. The company also launched a recent mobile marketing campaign that include SMS coupons and advertisement of sales as add banner. Customers can also win a free gift card with a mobile competition. CRM strategy HM uses collaborative customer relationship management to fulfill the customers demand. The company collaborates with several freelance designers to create a wide assortment. HM also uses analytical CRM by collecting customer related data. A few examples are the web shop and ordering a catalogue. Contact information is gathered and saved in databases. In case of sale customers get a notice or receive a new catalogue with the discounts. Collaborative CRM The collaborative part of CRM is used to describe the strategic and tactical arrangement of separate departments of a company, to attract, interact and develop the customer service. Collaboration ensures that people, processes and technologies are used in the most efficient and effective way to serve the customers in the most satisfactory way and maximize the profitability and revenues (Buttle, 2009, p.11). Mango is committed to creating and maintaining a team of people who are professional, motivated, flexible and capable to adapt changes in order to get Mango as close as possible to the maximum number of customers. The average age of staff within the organization is 29 years. Managers take care of personnel service such as internal promotion and continuous trainings. The stores in general have high staff turnover due to the fact that workers are mainly students/temporary workers, although the structural personal is very stable. Within the departments of Mango elections for representatives take place. The elected person is responsible for collecting all ideas and suggestions during the meetings. Afterwards they pass on and debate proposals in the meeting with the management, shareholders and administrators. The news are published and communicated to all the employees via the companys internal newsletters. As statistics shows that 95% of proposals lead to specific changes, that can vary from modification in working hours, increase and improvement of services, security improvement etc. There are as well other ways of contributing ideas within the company such as brainstorming or the suggestion box which can lead to the improvements in the company. Financial situation Financial Introduction Mango is a for-profit organization with the huge potential and the strong present situation. Financial situation highlights the successfully chosen CRM strategy, by focusing on maximizing profits and minimizing costs. Turnover http://www.mango.com/web/oi/rcs/mangoMundo/grafica1.jpg : Revenue for the consolidated group MANGO/MNG in (MANGO, 2010). Since 2002, Mango increases its revenues, last year the Group registered an increase of 11%. Indeed, in 2011, The Mango chain enjoyed revenues of 1 620.7 billion euro. The consolidated Group (Mango Holding) revenues were 1  240 billion euro. Forecasting : Turnover Mango Chain (Millions à ¢Ã¢â‚¬Å¡Ã‚ ¬) Forecasting is rather favorable. The group is expected reach the threshold of 2 000 billion by 2014.That representing approximately an increase of 23%. http://www.mango.com/web/oi/rcs/mangoMundo/grafica2.jpg : Turnover for MANGOschain store The figures of the graphs above show the weight of franchises in the Groups total sales. More than 70% of sales are made through franchises. The expansion of Mango abroad has donated smoothly. Today the group has more than 2400 stores across 140 countries. The franchise system Mango plans to enter countries which represent a market of the future such as China, where leaders see a potential 1,000 stores. The main objective of Mango is to be present in all the cities in the world. The President, IsakAndic, stated in 2010, the aim to double in size by 2014. And in the world, this is 3000 stores that leaders want to exploit in 2020. The project launched in 2011 seems promising, 644 stores were opened around the world. In 2012, the group plans to open 400 to 500 stores internationally, but especially in Europe where the brand intends to strengthen its position (LeFigaro, 2012). And this is the franchise system which is often used in some countries as management systems are different from those of the group. The choice of deductibles allows people to remain independent in their management while maintaining consistency at a global level. International sales already account for 82% of the activity according to the latest figures. Internet sales Internet sales are not to be overlooked either. In 2011, Internet sales reached 36.2 million à ¢Ã¢â‚¬Å¡Ã‚ ¬, representing an increase of 72%, the figure expected to double by 2012. The group expects a net sales growth of over 30% in 2012 due to the expansion of its network (LesEchos, 2012). Staff and distribution To support the expansion of its chain, the group plans to hire more staff. Mango outsources 40% of production in China and Vietnam, 20% in Morocco and the rest of Europe. Distribution system in place (SLM) can manage 5-7 times faster than the competition. The system incorporates the principle of responsiveness (speed, technology and information) at any time to have the goods needed, on the basis of sales forecasts. It allows you to sort and distribute 30,000 items per hour. This is how Mango ensures the production and distribution of 90 million items per year. Mango also takes a new turn and continues its development strategy by diversifying its offers. After the woman, the man (HE) (LSA, 2008) and accessories (Touch) lines and sports lingerie, youth will emerge by the end of the year. Customer Relationship Management Recommendation Customer Relationship Management is one of the critical and essential key aspects of developing a profitable customer relationship. Enhancing consumers applies assessing customers satisfaction, maintaining company open to consumers, two-way communication, being aware and being able to adapt to the consumers changing wants and wishes (Buttle, 2009, p. 127). Dissatisfied customers negatively affect the company in two different ways. On the one hand they represent direct losses in revenues, but on the other hand their dissatisfaction spreads via word of mouth which consequently damages the image of the company. Therefore it is essential to keep customers happy and satisfied. As a result of properly managed customer relationship, CRM brings a number of benefits. First of all an increase in market share as they have a positive attitude towards the company. As a consequence of customer satisfaction the customer long-term relationship will be established. This will lead to companies long-term profitability and sustainability, known as customer lifetime value (CLV ) (Buttle, 2009, p. 141). CRM recommendation Mango has a strong market position and profitable current financial situation. The following recommendations are given in order to enforce the image of Mango and lead the competitors. Mango should value their customers and it is significant to know, that the lost customer could cost 10 times as much to get back. Thereby building profitable customer relationships is more important even when it costs 5 to 6 times more money to attract new customers than to retain old ones. Keep track of consumers Since Mango does not have a database of customers, it is difficult to keep track of the customer flow and their purchasing preferences. Because it is very important to know exactly what customers want, Mango is recommended to use the IT system that allows to identify the general needs and wants of their customer base. It will help in to improve and will make customers taken care of by Mango. Loyalty cards Aside from the advanced IT system Mango can make regular clients feel special by identifying and treating them in a superior way. Therefore Mango should introduce loyalty cards. With the help of such techniques not only the CLV will be increased. Further the implementation of these benefits will attract current customers to be loyal and will tract new ones. Treating loyal and current customers in an efficient way can create a positive image of the company and can result in positive word-of-mouth promotion. Closer to consumers Mango can also offer an opportunity to customers to give feedback. This can be done via the official Mango website, so every form will be automatically proceeded. No extra costs are involved since it is online form. In addition to feedback concerning the quality of service, customers can share their wishes upon new design and style ideas for the upcoming collection. This will strengthen Mangos customer relationships and improve a two-way communication. Active-go public Customers are always interested in taking part in variety activities of their favorite companies. By arranging more fashion weeks that are either organize or sponsored by Mango even closer customer relationship and loyalty can be enforced. Also customers can organize events such as flash mobs, via social media -Facebook groups, buzz marketing, photo shootings in new collections and winning prices etc. CRM four stages Strategic The mission, vision and strategic goals are to be closer to consumers by creating a positive image and two-way communication. The customer-centricity focuses on customer needs and wants. Operational New customer operating system will allow to serve consumers fast and efficient. Analytical New communication techniques will allow the company be closer to customers and will provide enhance and efficient communication flow. This can be done mainly through the loyalty systems both online and via public events. Collaborative Since the major communication with consumers will take place via the online services, the communication flow would not cost as much. Online feedback forms and an IT customer database system will serve this purpose. Reference Literature Book: Francis Buttle (2009). Customer Relationship Management:concept and technologies (2nd ed.) Published by Elsevier Ltd, Oxford. Annual report: MANGO(2010), Sustainability Annual Report [Online]. Available: http://www.mango.com/web/oi/servicios/company/IN/empresa/rsc/memoria2010.pdf [2012, Oct. 15]. Hyperlinks: Ceeman (2009), MANGO, populazing fashion [Online]. Available: http://www.ceeman.org/data/files/Teaching_cases/teaching_case__ricart_kordecka_mango_popularizing_fashion_2009.pdf [2012, Oct. 15]. FMAG (2011), Mango to build a Mango City [Online]. Available: http://uk.fashionmag.com/news-150520-Mango-to-build-a-Mango-City [2012, Oct. 15]. FMAG (2012), Mango reduces its prices by 20% [Online]. Available: http://uk

Faith in Young Goodman Brown Essay -- Young Goodman Brown YGB Nathanie

Faith in Young Goodman Brown In Nathaniel Hawthorne's "Young Goodman Brown," Hawthorne introduces Goodman Brown, who doubts himself and reiterates his false confidence to himself repeatedly. His struggle between the evil temptations, the devil, and the proper church abiding life, is a struggle he does not think he can handle. This story is about a man who challenges his faith in himself and in the community in which he resides. Goodman Brown must venture on a journey into the local forest, refuse the temptations of the devil, and return to the village before the sunrise.   Ã‚  Ã‚  Ã‚  Ã‚  The story is set in the forest of Salem, Massachusetts, around the time of the witch trials. Goodman Brown is a Puritan, and Salem is a Puritan village appears to be a good Christian community in the beginning of the story. Hawthorne once again criticizes a Puritan community or the religious community of his time through this short story. In this short story, Hawthorne criticizes the Puritans who take the words of Bible without interpretation, and who believe they are pure but inside the evil resides just as in the people they persecute.   Ã‚  Ã‚  Ã‚  Ã‚  The story begins with Goodman Brown leaving the house at sunset while his wife, Faith, trying to persuade Goodman to depart at sunrise. Brown starts his journey to the darkness that awaits for him in the forest where Puritans believe the devil lives. Hawthorne seems to be using many symbolisms in the story such as Goodman's wife Faith which symbolizes his real faith in God. Goodman leaves his faith behind him and set forth into his journey with his own strength and power. Although he felt guilty leaving his Faith back home in their early stage of marriage, he justifies this guilt by swearing that after this night he will "cling to her skirt and follow her to heaven." However, will there be another day for Goodman Brown to share his life with Faith? Although his faith, described with "pink ribbon," is sincere, pure, and innocent, is his will stong enough to walk though "a dreary road, darkened by all the gloomiest trees of the forest?" Goodman believes nothing can tempt his faith, not even a devil.   Ã‚  Ã‚  Ã‚  Ã‚  Upon entering the forest he is suspicious of every rock and tree, thinking something evil will jump out at him. A man waits for Goodman in the forest and then walks by Goodman's side. Although the narrator does not say this man is the ... ...en he reaches the final destination where whole community is there to participate in satanic acts, a little faith he has to the community and himself are completely destroyed. The devil has apparently infested all of the Puritan's souls with sin at least to the eyes of Goodman Brown. While he tries to help his wife Faith from the devil, he wakes up from imagination or dream in the forest wondering what has happened in the previous night. Whether the scenes he witnessed were real or his imagination, Goodman believes what he remembers and trusts no one in the village when he returns, not even his wife. Goodman seems to live the rest of his life with misery and distrust. In the beginning of the story, Goodman is a faithful man who is able to pass any temptation the devil gives him. He is happy with the community and his faith until his trip. Upon his discovery of Satanic acts of the community, he becomes an evil himself. When Goodman comes back he thinks he is better than the rest and judges everyone instantly. Young Goodman Brown fails the test of the devil completely not only because he loses his faith in living life, but also he has no hope after life since he became an evil.

Sustainable Agriculture Essay -- Research Paper Ranching Farming Paper

Sustainable Agriculture Agriculture has been a fundamental component of human societies for centuries. It is so fundamental in fact that it is often forgotten by those dependent on its products, but not directly involved in the production. As we enter the 21st century, agriculture is beginning to receive more attention from the general public as the implications of farming are realized and the problem of potential world wide food shortage is addressed. With the future in focus, much of agricultural establishment uses words like biotech, and high-tech to describe their goals for U.S. agriculture. With few exceptions, traditional agriculturalists see a continuing trend of industrial agricultural practices that continue to drive production to fewer, larger, and more specialized production units which are virtually responsible for all stages of the production globally. This increased specialization is dependent on new biological technologies and information technologies at all levels from farms on which the foo d is produced to the markets where it is distributed. While these forecasts are legitimate, a growing number of agriculturalists, concerned public, and educators envision a very different future for agriculture. Such a view is represented in the writings of John E. Ikerd, an agricultural economist and Professor Emeritus at the University of Missouri. In his paper, "Sustainable Agriculture: a necessary alternative to industrial agriculture", Ikerd questions whether the guiding trends of agriculture in the past hundred years can continue to be the guiding force of agriculture. He argues the while the tools of the "high-tech" future may be different from the tools of the industrial age, the objectives to specialize, mechan... ...l>. --- "Sustainable Agriculture: A Positive Alternative to Industrial Agriculture" 7 December, 1996. October 4, 2002 <http://www.ssu.missouri.edu/faculty/jikerd/papers/ks-hrtld.htm>. --- "Rethinking the Role of Agriculture in the Future of Rural Communities" 25, January 2002. October 4, 2002. <http://www.ssu.missouri.edu/faculty/JIkerd/papers/YaleRural%20Studies.html>. Pretty, Jules N. Regenerating Agriculture: Policies and Practice for Sustainability and Self-reliance. Washington, D.C.: Joseph Henry Press, 1995. --- "Supporting Policies and Practice." Facilitating Sustainable Agriculture. ed. N. G. Roling and M.A.E. Wagemakers. Cambridge: Cambridge University Press. 1998. USDA Press Release. "Fitting Farming Practices to Minimize Water Pollutionà ¤ 17 November 2000. November 10, 2002 <http://www.pestlaw.com/x/press/2000/USDA-20001117A.html>.

The Silence of the Lambs - Hannibal Lecter, American Idol Essay

The Silence of the Lambs - Hannibal Lecter, American Idol Few modern horror movies have matched the critical acclaim of Jonathan Demme's 1991 The Silence of the Lambs, featuring Anthony Hopkins as Dr. Hannibal Lecter, the cannibal psychiatrist. The film, along with Alfred Hitchock's Psycho (1960), is one of few horror/suspense films accepted by movie critics as one of the best American films ever produced. However, as the trilogy of movies in the Hannibal Lecter series progressed, many feared that the character would become commercialized, as he has in many ways. In the two subsequent films, Ridley Scott's sequel, Hannibal (2001), and Brett Ratner's 2002 prequel, Red Dragon, Lecter often seems more of a parody of himself, playing up the larger-than-the-screen status bestowed upon him after Anthony Hopkins's superior performance in Lambs. While many critics were upset at the â€Å"commercialization† of one of the greatest characters in the history of American cinema, an even more interesting change may be indicated through the character's acceptance in mainstream culture. Hannibal Lecter is a different type of cannibal monster than those previously seen in horror films, as shown through his motivations and criminal actions, and has been accepted by the audience as an â€Å"anti-hero† instead of the antagonist of the movie. Cannibalism has become a prevalent theme in horror movies since the 1960s. According to Robin Wood, â€Å"[t]he cannibalism motif functions in two ways. Occasionally, members of a family devour each other [ . . . ]. More frequently, cannibalism is the family's means of sustaining or nourishing itself† (84). The latter theme has been seen throughout several movies, including Tobe Hooper's cult classic The ... ..., both the intellectual and the primal self. And, whether most viewers would admit it or not, he is, in many ways, the type of person we are encouraged to be. Works Cited Ebert, Roger. â€Å"The Silence of Lambs.† Chicago Sun-Times. 14 Feb. 1991. Gregory, Bettina. â€Å"Hannibal Lecter: The Honey in the Lion's Mouth.† American Journal of Psychotherapy 56.1 (2002): 100-14. Martingale, Moira. Cannibal Killers: The History of Impossible Murders. New York: Carroll, 1993. Sagan, Eli. Cannibalism: Human Aggression and Cultural Form. New York: Harper, 1974. Sanday, Peggy Reeves. Divine Hunger: Cannibalism as a Cultural System. Cambridge: Cambridge UP, 1986. The Silence of the Lambs. Dir. Jonathan Demme. Orion, 1991. Wood, Robin. â€Å"The American Nightmare: Horror in the '70s.† Hollywood from Vietnam to Reagan. New York: Columbia UP, 1986.

Symbols of Personal Renewal in Henrik Ibsen’s ‘A Doll’s House’

Symbols of new beginnings for Nora In A Doll’s House the supporter, Nora lives in a Victorian society where adult females are to a great extent controlled and treated as second-class citizens. The mean Victorian adult females belonged to a stereotype that the adult females were required to remain place and clean, prepare repasts and raise kids. In matrimony Victorian adult females lost ownership of their rewards, all physical belongings, including land, and all other hard currency generated one time married. The hubby would stand for both adult male and adult female puting the hubby in control of everything and that including the married woman as if she was a piece of belongings. This was Nora before her new beginning. The dramatist employs a assortment of literary techniques and symbolism to convey the passage from a traditional Victorian adult female to the image of her seen at the terminal of the drama ; an embittered yet sophisticated, intelligent, and freshly empowered adult female boldly get awaying the i nfantilizing clasps of her old life. Amongst the symbols employed throughout the drama many were 1s in which represented a new beginning for Nora. From the point of act one she played the submissive, apparently selfish, foolish married woman declining to admit the strength that she was constructing. From the Christmas tree to the macaroons to the Tarantella to New Year’s twenty-four hours are really of import symbols which are Nora’s loves, they are what helped her to obtain her new beginning, these symbols conveyed to the reader the get downing a new for her. Christmas is favored vacation for Nora, the degree of felicity is exponential, but portion of the ground why she is so happy is the joy that she has when playing the function of a married woman and female parent. The plaything that she chose for her kids suggests that she is all right with the position quo of Victorian society, misss being nurturing and turning up to be a plain married woman and female parent while male childs grow up to be strong and powerful. Though during this phase her action of desiring to purchase something for herself implies that she wants to do a determination for herself traveling against the position quo. At this point though incognizant she starts to believe of independency as if the idea of it was in the dorsum of her head. Though Torvald does non let her to make so, the fact that Torvald will non swear her with money to purchase herself a present demonstrates a major instability of power. We see her during the drama telling the Christmas tree and so ado rning it, in secret moving independently an deduction of growing of strength to be an independent adult female turning, inching towards a new beginning. During Christmas Eve Nora believed her matrimony to be one that had small to no issues. At the beginning of the 2nd act, the tree has been stripped and the tapers burned out ; phase waies dictate that is should look â€Å"bedraggled† . This represents the terminal of Nora’s artlessness and foreshadows the Helmer family’s eventual decomposition, the tree represents the household and its integrity, the denudation of the tree foreshadows Nora depriving from the household unit and her going her ain individual and making her new beginning. She is get downing to alter significantly at this point. Though the first deduction of a strength that was get downing to turn was in her small act of eating a macaroon. The macaroons was a dainty that Torvald had forbidden Nora from eating. Nora claims that she â€Å"would ne'er dream† of making anything that Torvald did non desire her to make, but this is disproved in the really gap of the drama when Nora eats macaroons while she was entirely in the life room. The macaroons come to stand for Nora’s noncompliance to Torvald, as this was her first act of noncompliance seen by the audience. The macaroons show that Nora is the perfect small â€Å"pet† that Torvald views her to be. The macaroons map in the drama was to show that although that some households and lives seem image perfect, most of the clip it is non true, as proven by Nora’s demand to conceal the bond and macaroons from Torvald. Ibsen’s usage of symbolism in utilizing such a minor pleasance impacts the narrative in a immense manner by subtly demoing the audience that Nora’s life style is non as true, happy and dependent as it seems, an independent act can take to more and such implies her turning strength. After giving a stormy public presentation of the tarantella Nora asks that the macaroons be served at dinner, bespeaking a relationship between the macaroons and Nora’s interior passions, the tarantella and the macaroons can be said to be two of Nora’s loves which help to demo the audience the truth of who she truly is. The tarantella symbolizes a side of Nora that is ardent and passionate she could show her true nature in this dance. The Tarantella was a wild southern Italian dance, by and large danced by a twosome or line of twosomes. The dance was named after the European wolf spider spider, whose toxicant bite was erroneously believed to do ‘tarantism, ‘ an unmanageable impulse for wild dance. The ‘cure ‘ prescribed by physicians was for the sick person to dance to exhaustion. Pyscologists ground that the lone signifier of showing passion to its fullest, was the Tarantella. It is the fiery, passionate dance that allows Nora to drop the facade of perfect mild-mannered Victorian married woman it is the accelerator in which Nora is able to show a pent-up side of herself, her true ego. Ibsen’s arrangement of the Tarantella in the 3rd act is an prefiguration component which implies the interrupting out of Nora. Her new beginning, is clearly seen in this dance something that is non controlled. Throughout the drama Nora uses public presentations to delight Torvald, and the tarantella is no exclusion ; he admits that watching her perform makes him want her. However this is merely under controlled fortunes, and Torvald seems to bask that the public presentation impresses other people more than anything. But she can be merely controlled to a certain point such can be said when Torvald was seeking to give instructions â€Å"slow down† , seeking to command her as he watched her pattern before the existent event. Though this seems to be merely done to delight her hubby with a public presentation, what drives her to execute is the underlying facet that she can show her emotions to the fullest uncontrolled. New Years twenty-four hours is traditionally viewed as a new beginning and such can be said to be the Helmer family’s position, they are looking frontward to this new beginning. Torvald starts a better paying occupation at the bank at which he works, Nora is about free if non already free of her debt by New Years twenty-four hours. By the terminal of the drama Nora has decidedly made a new beginning for herself though non as expected ; without her kids and her hubby. As the secret about the debt is found out by Torvald and she has reached an epiphany because of this that she â€Å"existed simply to execute tricks† faulting him and her male parent for handling her like a spoiled kid and a toy for their ain amusement. They wanted her to be nescient and incapacitated, and therefore far she has merely tried to delight them and in bend losing out on any chance to educate and better herself. All the times she subtly rebelled or disobeyed or instead she was the 1 in control behind the scenes but now she is seen clearly, no more misrepresentation. Nora’s submissiveness to Torvald is no longer seen. She shows herself no longer as a kid but as an grownup adult female these symbols that the writer has employed has shown her development over clip. Particularly when Torvald fails to supply the strength that she needed, because of that she can truly state that she no longer loves him. Her realisation that she wants to prosecute her independency is non so much a transmutation but an waking up to a strength that she had possessed wholly along and with this strength she can get down a new.